‍‍The shortlist for the British Business Awards 2025, in association with NatWest, has been released with Recast announced in the top eight technology businesses in the UK.

More than 300 companies entered the British Business Awards. The selected businesses were chosen by an independent shortlisting panel. Each entry was “carefully examined and judged on their positive impact to their workforce, sector and overall contribution to the British economy.” Recast will now go up against major multi-nationals like HP UK and Dell Technologies UK.

The criteria for the award of Best Technology Business in the UK asked entrants to demonstrate evidence of:

• Growth potential
• A scalable business model
• Successful commercialisation of technology
• A track record in developing tech tools
• A commitment to values and social responsibility

Recast has revolutionised its technology, and the panel has recognised the significance of Recast’s business model for media owners.

Recast’s new API-based technology now enables media owners to sell any digital media or asset direct-to-consumers, or via affiliates, anywhere, at a fair and affordable price, via a RecastPay Wallet.

RecastPay is easy to integrate, free of charge and complementary to existing tech and business models, delivering new revenue for media owners by offering users a pay-as-you-go alternative.

Due to be officially launched in the coming weeks, the revolutionary technology is already available for early-stage partners, with media owners already reaping the benefits. 

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Andy Meikle, Founder & CEO of Recast, commented:

"We’re delighted to be shortlisted for this prestigious award by the British Business Awards and incredibly grateful to the judging panel for recognising how our transformative technology is set to revolutionise the media fintech landscape - unlocking greater distribution and revenue for media owners while providing seamless access for consumers.

This journey hasn’t been without its challenges, so receiving this recognition is a testament to the resilience of our team, the belief of our partners, the unwavering support of industry advocates who share our vision, and the phenomenal technology we have built."

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Alan Jope CBE, former CEO of Unilever and Chair of the judging panel said: 

“The 2025 shortlist reflects the hugely diverse range of businesses we have in this country, and I know our judging panel are going to have some tough decisions on their hands when it comes to determining our winners.”

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James Holian, Head of Business Banking and International Retail, NatWest Group said: 

“It’s wonderful to see such a high calibre of entries to the British Business Awards. The UK is full of entrepreneurial, creative and innovative businesses and we’re seeing those at the forefront of the UK’s economy through this process. Seeing the high level of commercial excellence across multiple sectors, makes me extremely confident about the future of British business.”

If you’d like more information or want to be amongst the first vendors amplifying their reach and revenue with Recast’s API-based solution, then get in touch today by emailing us at commercial@recast.tv or click here to arrange a demo.

For further information on the awards visit: www.britishbusinessawards.co.uk

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Full shortlist - Technology Company of the Year 

• HP UK
• Dell Technologies UK 
• iomart Group PLC
• M Squared Lasers 
• Allica Bank 
• Systal Technology Solutions
• Recast  
• Dynisma

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