Formula Sim Racing Brings Esports Direct To Consumer On Recast For The First Time
30 March 2021
All 12 rounds of Formula Sim Racing Championship live and available on Recast
Recast and The Race part of organisers’ ‘pushing boundaries’ to find new revenue streams
Red Bull Racing star Max Verstappen believes sim racing may one day produce F1 World Champion
Fans of one of the most exciting events in esports – Formula SimRacing (FSR) – will be able to watch all the action in the 2021 season live on ground-breaking sports video platform Recast.
Recast has joined forces with digital motorsports channel The Race to bring all 12 rounds of the 2021 Formula Sim season direct to fans in a pioneering partnership that sees esports shown on the platform for the first time.
FSR, in which drivers compete on some of the world’s most famous circuits in hyper realistic racing simulators, is one of the fastest growing forms of motorsport, with 10-time Grand Prix winning Red Bull Racing driver Max Verstappen recently saying he believes we may one day see a sim racer eventually become F1 World Champion*.
Defending champion Michi Hoyner, of Burst Esports, won the first and second round of the championship on March 7 and 21 respectively, and is favourite to retain the title along with teammate Jernej Simonic.
Many are looking to the talented BS+ Williams duo Muhammed Patel and Petar Brljak to provide the strongest challenge as the championship moves to Germany for Round 3 on April 4.
Recast’s unique monetisation model will allow fans to watch for free, and everyone who signed up to Recast will receive 100 free Cast Credits which can be used to watch each race.
Andy Meikle, founder and CEO at Recast, said: “The arrival of esports on Recast is yet another first, and we are delighted to have The Race on board to help us deliver it.
“The skill, excitement and entertainment in FSR is huge, and we are delighted to bring it directly to a growing audience through Recast, and in a way which will help grow the sport by monetising content effectively.”
Andrew van de Burgt, COO and Founder of The Race Media Ltd, said: “We are always on the lookout for new revenue streams, and this partnership with Recast enables us to make the most of our best asset – our content.
“At The Race, we are always out to push the boundaries of what is possible, and this is the next step on that road that enables us to help grow the sport and its following by taking content direct-to-consumer, and also making more revenue that can help develop the sport itself, particularly in a way that resonates with the esports demographic and audience. “We are delighted to be working with Recast this season, and can’t wait to reap the benefits.” Recast connects rights’ holders directly to fans, allowing an exchange of value through in-app credits called ‘Casts’.
The direct-to-customer platform operates as a three-sided marketplace that brings fans, advertising brands and rights’ holders together in one place. Recast’s unique proposition means the business does not purchase any sports rights, following the success of other exchange models such as Airbnb and Uber in not owning supply but generating value through connection.
Recast is already working with several high-profile rights’ holders and bodies – including golf’s European Tour, the World Parkour Championship and Hibernian FC – each using its ground-breaking technology to help maximise their earning potential from highlights, in-play clips and live events ahead of its full UK launch this year.
Recast’s beta platform is live and fans can now become a part of the community at www.recast.app.
FSR 20201 World Championship Calendar (all races are shown at UK19.45 (qualifying) and UK20:00 - Race start (~1h30):
- R1: San Marino GP, Imola - 7th March
- R2: Portuguese GP, Portugal - 21st March
- R3: German GP, Nürburgring - 4th April
- R4: Dutch GP, Zandvoort - 18th April
- R5: British GP, Silverstone - 2nd May
- R6: United States GP, Indianapolis - 16th May
- R7: Azure GP, Circuit D'Azur - 30th May
- R8: French GP, Le Mans - 20th June
- R9: Belgian GP, Spa-Francorchamps - 11th July
- R10: Japanese GP, Matsusaka - 25th July
- R11: Malaysian GP, Malaysia - 8th August
- R12: Brazilian GP, Sao Paulo - 22nd August
*Watch the interview featuring Red Bull Driver Max Verstappen discusses sim racing here
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